Our mission as a Community Based Radio Initiative (CBRI), 99Three FM, KJBU-LPFM, and rhythmofthecoast.com is to participate in and reflect the diversity of our community by presenting an educational/entertaining broadcast program service for meeting the specific needs of the community in Ventura County, California and on the Central Coast.
Our programming addresses the educational, informational, cultural, economic advancement, and entertainment needs which have been neglected by commercial broadcasters. Our intended content will be produced to provide uplifting programming that focuses on the relevant topics previously mentioned.